Book published at the occasion of Reda celebrating its 150th anniversary of making the finest wool in the world.
Photographs by Alex Majoli, Gueorgui Pinkhassov, Mark Power, Olivia Arthur, Paolo Pellegrin.
Curated by Angelo Flaccavento, designed by Diego Soprana.

To celebrate the 150th Anniversary of Reda , a traveling photo exhibition will be organized in the most picturesque locations of some of the most important cities in the world ( Milan, Berlin , Tokyo , New York , London ) . The photographic collection , highly visual and presented through special multimedia installations , will be dedicated to Reda seen through the lens of five photographers Magnum Photo Agency , in a perfect balance between technology and pure photographic art . The exhibition will be divided into three thematic areas : raw materials , yarns, fabrics . Each stage of this photographic journey will tell the story of Reda with a different approach and emotions .