Al Jazeera English has made virtue of putting real people on its billboards and television commercials rather than its own star presenters and correspondents. The channel’s new brand campaign is its largest marketing push to-date.
Magnum Photographer Michael Christopher Brown spent a month documenting real life stories in India, Spain, Jordan, philippines and Africa. It was commissioned by Ogilvy Dubai.
Here are the stories he documented.
The women of India needed a voice so Sampat spoke up
Sampat Pal endured abusive men and corrupt officials in some of India’s poorest communities, so she fought back. Her struggle has grown into a movement for women’s rights. The Gulabi Gang now has over 400,000 members challenging injustice.
Opening his school taught everyone a lesson
Rajesh Sharma was so determined to help educate the poorest of New Delhi’s children that he did not allow a lack of qualifications, funds or facilities stand in his way. He now teaches 100 pupils a day in his makeshift school under a bridge.
Kiki got Hutus and Tutsis drumming to the same beat
Kiki Katese lost her family during the Rwandan genocide when around one million people died. In the aftermath, she was determined to help survivors deal with the trauma. So, she started the first all-women drumming group where tribal allegiance is left at the door and women stand proudly together.
Every time he installs a bottle their faces light up
Illac Diaz is tired of poor communities in the Philippines not having electricity. His innovative project has found a way around exorbitant costs with a cheap and safe lighting solution. The idea has spread globally and now the lives of people in more than 350,000 homes are a little brighter.
The most difficult project he has had as an architect was rebuilding his life
Jose was a successful architect for more than 20 years. When the financial crisis hit Spain he, like many others, lost everything and was forced to live in his car and survive on one Euro a day. He now works as a tour guide in Barcelona and his life is slowly turning around.